The fourth Mountain Dew logo, used from 1999 to 2005 The Mountain Dew logo used from 1969 to 1996 was also used on Mountain Dew Throwback when it was introduced in 2009 and was later used on special glass bottles of the drink. These returnable bottles could be found in stores and vending machines until the late 1980s. Logo Two sides of an early Mountain Dew bottle using the "Hillbilly" design. The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and the representation on product packaging has changed at multiple points in the history of the beverage. Early bottles and signage carried the reference forward by showing a cartoon-stylized hillbilly. meeting in Toledo, Ohio, and was first trademarked by Ally and Barney Hartman in the 1940s. Using it as the name for the soda was originally suggested by Carl E. "Mountain Dew" was originally Southern and/or Scots-Irish slang for moonshine (i.e., homemade whiskey or poitín), as referenced in the Irish folk song " The Rare Old Mountain Dew", dating from 1882. Packaging A 1950s Mountain Dew advertisement sign in Tonto, Arizona, showing the cartoon character "Willie the Hillbilly" In 1999, the Virginia legislature recognized Tip Corporation president Bill Jones and the town of Marion for their role in the history of Mountain Dew. In 1964, Pepsico purchased the Tip Corporation and thus acquired the rights to Mountain Dew. The Tip Corporation of Marion, Virginia, bought the rights to Mountain Dew, revising the flavor and launching it in 1961. Gordon and the Hartman brothers subsequently made a deal to bottle Mountain Dew by the Tri-Cities Beverage Corporation in Johnson City, Tennessee. Enuf, was introduced to Mountain Dew when he met the Hartman brothers on a train and they offered him a sample. Ĭharles Gordon, who had partnered with William Swartz to bottle and promote Dr. Originally a 19th-century slang term for whiskey, especially Highland Scotch whisky, the Mountain Dew name was trademarked for the soft drink in 1948. Soft drinks were sold regionally in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with liquor, preferably whiskey, so the two developed their own. Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s.
Its competition includes the Coca-Cola Company's Mello Yello and Surge, and Keurig Dr Pepper's Sun Drop Mountain Dew accounted for 80% of citrus soft drinks sold within the U.S. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the U.S. The product was renamed in 2014 to simply 'Mountain Dew'. under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011. A similarly named but different-tasting product, with a recipe more similar to the original American product has been sold in the U.K. Production was extended to the United Kingdom in 1996, but was phased out in 1998. Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew.
MOUNTAIN DEW GAME FUEL TARGET CODE
In 2001, a cherry-flavored variant called Code Red debuted. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. īetween the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. A revised formula was created by Bill Bridgforth in 1958. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman.
Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo.
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